The story about TØY

We’re the Scandinavian kidswear brand with a focus on basic clothes available in a unisex colour range.

We believe we can lead the way with more gender-neutral, user-friendly and environmentally conscious clothing for kids. That’s why our clothes are made to last. So, they can be handed down from one child to the next.

In our view, the children's clothing market is crowded with gender-labelled, throwaway garments. We’re happy to stand apart with a gender free, minimalistic wardrobe, made with timeless designs, sustainable materials and in a range of colours beyond pink and blue.

Focusing on pure Scandinavian simplicity, TØY offers a wardrobe your children will love to wear. Made using soft organic cotton, without the itchy label in the neck. Comfortable clothes designed for play and movement.

Our neutral colours and styles are purposefully designed to be inherited regardless of gender and can combine easily with everything else in the closet.

TØY clothes are available all year round in our online store and in selected stores nationwide.

We aspire to contribute to less clothing waste, more re-use and a more gender-neutral clothing market for kids.  Our hope is that your family will love wearing TØY as much as we love making them.

TØY. Let kids be kids. 

https://www.justkidscampaign.com

XOXO

Colleen

TØY founder